Brochure for Magazine Ad Sales

When Kim Jons took over advertising sales for Centrum's "Experience" magazine, the only marketing collateral was a plain text ad rate sheet. Centrum needed a brochure that matched the production quality of the magazine itself. We concepted a brochure with the same look, feel, and eye appeal as the magazine's artsy covers. The main sales message is carried in the internal letter. The testimonials prove value through "Experience" ad buyers' results and opinions. Proof of value reinforces the sales letter's message convincingly, based on third party endorsements. The rate info tags along on the back. This handsome brochure set a new tone for the "Experience" campaign and supported Kim's achievement of revenue goals. Click here to download a pdf of the brochure.